Flow SUP Yoga - Logo, Identity, Marketing Collateral
Flow SUP Yoga is a fictitious stand-up paddleboard yoga company that needed a logo and brand refresh, as well as a marketing and social media identity. Apparel was also created using the new logo.
The logo was created to combine yoga with the water. The logo features a body in the popular warrior yoga pose but is also partially made up of a wave. The “flow” wordmark is a modified version of the Snell Roundhand typeface, while the “sup yoga” is a light, simple typeface called Elegant. The tagline “Go with the flow” uses the name of the company and also symbolizes the laid-back culture of yoga and stand-up paddleboarding. The colors, blue and teal, give the company a relaxing, aquatic vibe.
The street banner and Instagram show the photography style that will be used by the company. The photos should show SUP Yoga positions with serene and beautiful surroundings.
The bag, t-shirt, and sunglasses all feature the logo and can be used as give-aways or for purchase and will help spread the word organically.
The execution of this project is not for profit, this is a school project (UC Berkeley Ext.) that was assigned in order for me to develop design skills in terms of re–branding and marketing.
