Williams Sonoma, Inc. XBrand events
WSI has many events throughout the year that involve multiple brands, such as sales and value-based events. It is the xBrand team’s job to create the look and feel for these campaigns and distribute assets to brand creative teams, ensuring the entire company maintains a unified look and feel.
These assets usually involve a dedicated landing page and email, homepage and email banners, social and MMS graphics, store signage, and more.