Sam’s club Instant savings book

supplier-sponsored print ads for Sam’s Club’s promotional booklet

One of Sam’s Club’s most impactful promotional assets is the Instant Savings Book (ISB), a booklet distributed via mail and email 8-9 times annually. This comprehensive booklet outlines all the 'instant savings' available to members upon checkout during a 4-6 week period. Within the ISB, the Sam’s Club Member Access Platform (MAP) team collaborates with brands to secure advertising space, highlighting hot new items or facilitating member access to deals on everyday products.

Below are various half and quarter page ISB ads.